Artist Training Program
Presented by Music Africa of Canada Inc.

The aim of this program is to provide artists with the knowledge and skills which will enable them create and take advantage of opportunities during these turbulent times.

Topics to be covered include:

  1. The Music Industry: Record labels, SOCAN, Licensing, Registrations etc.
  2. Marketing in Music: Breakdown of various methods artists can use to market their craft.
  3. Legal aspects in music: We will cover artists contracts, copyright law, recording and music publishing agreements, name protection and business organization. Legal aspects will cover the legal issues faced by artists, musicians, engineers and producers face when building their careers.
  4. Performance art: How artists can prepare and present themselves on stage to present a better show. What presenters look for in artists. How international artists can break into the North American market.
  5. Financial Management: How to structure deals and save money as an artist. How to properly manage finances as an artist.
  6. Public support systems for artists’: What grants are available for artists and how can artists position themselves to qualify for these grants.
  7.  Entrepreneurship: How artists can develop their brands and grow within any environment.

The priority groups are:

  • African Canadian Artists
  • Black Canadian artists
  • Emerging artists
  • Artists with disabilities
  • Black Indigenous artists
  • Female artists
  • Minority Language (French speaking)

*Training is not limited to these priority groups.

Benefits to the artists:

  • Information will be tailored to the current environment and the connections made will help each artist advance his/her career.
  • A small honorarium will be paid out to artists who participate in the program.
  • Top artists from this project will be selected to showcase their craft at Music Africa’s annual Black History Month Concert Series.
  • Some of the artists will also be selected to perform at AFROFEST 2021 and other local and or international events which are organized by Music Africa of Canada Inc.
  • Each artist will have scheduled studio time to rehearse for the events organized by Music Africa of Canada Inc. 

Suggested number of spaces available: 25.

Registration Begins on November 01, 2020

Black History Month: February 2021

Please submit your application and questions to submissions@musicafrica.ca

Applications should contain:

  • Professional artist resume which should contain a table with the shows the applicant performed in 2019 and 2020. Emerging and aspiring artists who have not performed anywhere should indicate so.
Name of event Date of event Presenter Venue City, Country Event type Estimated Attendance Free/Paid
  • Maximum 250-word artist biography.
  • Cover letter

These will be online sessions and will include showcases during the Black History Month Concert series sponsored by TD Bank Group and other government agencies.

Music Africa of Canada presents the 32nd annual edition of AFROFEST, highlighting African music from July 17 – 26, 2020

Toronto, ON (July 14, 2020) – Music Africa of Canada Inc. is excited to present AFROFEST Online 2020 with performances by about 30 local and international artists, dance tutorials, interviews drumming and DJ Sessions from July 17 – 26, 2020.

The devastating effects of COVID-19 have caused us to cancel all our outdoor events. Despite this, we are committed to showcasing the beauty and diversity of African music and culture on our platforms. There will be daily presentations of 2 – 4 artists on our youtube.com channel: @AFROFEST at 8:00 PM. Please subscribe to enjoy all the shows.

AFROFEST is proud to represent an incredible roster of acts from over 15 countries, including Congo, Ghana, Burkina Faso, Nigeria, Eritrea, Cameroon and Morocco and more, presenting different vocal, music, drumming, dance, traditional and contemporary artistic styles. The key presenters of AFROFEST Online 2020 are the African Canadian artists Slim Flex (Ghana), Kibra (Eritrea), Tyshan Knight (Jamaica) and TOME (Nigeria) who represented Toronto in the first ever AFROFEST Africa which was held in Accra – Ghana in December 2019.

See full schedule here.

Music Africa is also raising funds to boost the fee paid to artists, design and present programs to support other artists who did not perform at AFROFEST Online 2020 and to cover some of our operational costs. We greatly appreciate the continuous support of the community and it is our hope that you can help us to achieve our fundraising goal.